The Symbol

  1. About Guro-gu
  2. The Symbol

The emblem, protected by copyright laws, is not to be used without permission unless for public interest purposes. Unauthorized use that either profits individuals or damages the reputation and public welfare of Guro District may lead to legal action.

Guro, a friendly companion for the journey to change
Slogan

The slogan encapsulates the essence of Guro, a district that walks hand in hand with its citizens, fostering empathy and communication.
The design features a “heart” symbolizing joy, with a plus sign creatively integrated between the heart and the “ㄹ” character, suggesting positivity and connection.

CI
Emblem (CI)

The emblem combines vibrant red and orange English typography; red symbolizes youthfulness and energy, while orange depicts joy and hope. The English typography promotes Guro's global communication, embodying change, hope, and vitality through its dynamic font style.

Brand Logo - SMART GURO
Brand Logo

The logo represents the synergy of technology, people, and culture in Guro, portraying a district where harmony prevails.

Combination of Guro Symbol & Guro District Text
Combination of Guro Symbol & Guro District Text

A fusion of the Guro symbol with the text of Guro District, crafting a distinctive logo

Flower: Magnolia
Flower: Magnolia

Accessible, aromatic, resilient, and easy to cultivate, its nine white petals resonate with Guro's image, embodying the district's purity and elegance.

Bird: Dove
Bird: Dove

A symbol of peace, its gentle nature is a familiar sight, signifying the harmonious and optimistic spirit of Guro District.

Tree: Zelkova
Tree: Zelkova

Known for its purity, rapid growth, and longevity, it's emblematic of Guro District's enduring spirit.